#ShowerResponsibly was the campaign hashtag for World Water Day. As Bryan & Candy is a bath and body care brand, it was necessary to highlight the relevance of the topical to the brand. The wordplay catches the attention while also delivering the strong message to preserve water. 

My Contribution: Initially, I came up with the copy idea which was based on the topical day and the brand. My senior copywriter pitched in to give the perfect visual for it.